Meet incorpor8.fitness: Bringing Movement to the Workplace

Hey there! Exciting news in the world of workplace wellness! There's a new startup on the scene called incorpor8.fitness, and they're on a mission to get office workers moving again. As the clever name suggests, they're all about incorporating fitness right into your workday, whether you're at the office or working from home.

The Minds Behind the Movement

This dynamic duo brings together the perfect mix of experiences to make workplace fitness both accessible and effective:

Jon is your quintessential office worker who knows firsthand what it's like to be glued to a chair for 8+ hours daily. Between meetings, deadlines, and that never-ending email inbox, finding time for fitness was always a struggle. That is, until he met Alex.

Alex is the fitness guru with a background that'll make you want to do a handstand (but don't worry, beginners are welcome too!). With years of experience as a gymnast and calisthenics teacher at some of London's top gyms, Alex brings a zero-equipment approach that's perfect for office environments. Jon's been training with Alex for five years now, starting just before the world went into lockdown—talk about perfect timing for learning how to stay fit in limited spaces!

Born from Passion, Built on Experience

The idea for incorpor8.fitness wasn't born overnight. It came after countless conversations between Jon's huffing and puffing during training sessions. Despite juggling busy day jobs, both Jon and Alex felt compelled to share what they'd learned about the transformative power of regular movement.

"I wholeheartedly think my resilience in a high-stress job is down to keeping active" Jon explains. "It's not just about physical health. When I started moving more during my workday, my stress levels dropped, my focus improved, and I felt like I could conquer the world."

They believe that regular, accessible fitness opportunities can be a game-changer for employee wellbeing, engagement, and retention. In a world where companies are struggling to keep talent and maintain productivity, incorpor8.fitness offers a refreshingly simple solution: get people moving!

The Desk-Based Health Crisis

Let's talk about what sitting at a desk all day is really doing to our bodies. According to a 2023 study in The Lancet Public Health, office workers in the UK spend up to 70% of their waking hours sitting, leading to what researchers now call "sitting disease" (The Lancet Public Health, 2023). This prolonged immobility is wreaking havoc on our bodies.

Those nagging hip flexors that feel tight after a day of meetings? That's your body begging for movement. The shoulders that creep up toward your ears as deadlines approach? They're crying out for some TLC. And that lower back pain that's become your constant companion? It's the result of poor posture and weak core muscles from all that sitting.

Alex notes, "The human body simply wasn't designed to sit for 8+ hours a day staring at screens. We're seeing people in their 30s with the mobility issues we used to only see in much older people."

How It Works

The concept is beautifully simple: incorpor8.fitness brings movement directly to your workplace. They offer:

Fitness classes that focus on functional movement patterns, helping to counteract the effects of desk work with special attention to core strength and posture correction
Yoga sessions designed specifically for office workers, with poses that open tight hips, release shoulder tension, and create space in the spine
In-office classes that can be done in meeting rooms, break areas, or any available space
Virtual classes for remote workers or hybrid teams
Zero-equipment workouts influenced by gymnastics and calisthenics
Options for all fitness levels, from complete beginners to gym regulars

Their yoga instructors are specially trained to address the unique challenges of desk-bound bodies, while their fitness coaches make movement fun and accessible for everyone—no lycra required (though it's certainly welcome if that's your thing!).

Want to Be Part of the Movement?

Here's the cool part—Jon and Alex are looking for early adopters in Central London who want to be part of shaping this concept. As one of their first clients, you'll get to provide feedback and help develop a program that really works for your team.

Interested in learning more? They'd love to chat! Reach out to discuss how incorpor8.fitness can bring movement, energy, and smiles to your workplace.

Remember: a little movement goes a long way. Your employees (and their backs) will thank you!